Description:
The Senior Designer will serve as a key member of the marketing team by creating both digital content and branding for product packaging and design.
The position will create product and visual content aligned with the Colectivo brand experience and the company strategy and goals.
The Senior Designer will be a creative marketer with branding experience, a knack for packaging and strong video and photography skills.
SPECIFIC RESPONSIBILITIES
Own product packaging strategy, branding and sourcing for Colectivo & Troubadour
Develop, create and execute brand concepts across all touchpoints and campaigns including packaging design, in-store collateral, web design, email, photo/video asset development, digital marketing and social media
Ideate, capture, create & edit digital content for Colectivo’s digital channels using video & photography.
Video needs include short form for social, internal/ training video & wholesale customer communication.
Storyboard creation necessary.
Photo needs include product shots for app & web, plus lifestyle shots for social and other digital mediums.
Coordinate video and photography shoots with internal cross-functional teams
Contribute to the Marketing Content calendar, working with other team members on content assets and brand voice to ensure consistency across all channels
Act as both a project manager and design lead on projects from conceptual stage to final product
Inspire functional teams to be product obsessed, customer-focused, innovative, fast-moving and team-oriented
Multi-task and navigate a fast-paced environment
Foster a strong network of collaborative, cross-functional, relationships at all levels both internally and outside of the brand.
Serve as a key member on a small marketing team & help with other marketing duties as needed
Requirements:
EDUCATION/QUALIFICATIONS
Associates or Bachelor’s Degree, plus 6-8 years of graphic design, video production and photography experience
Knowledge of layouts, graphic fundamentals, typography, print, and digital design
Strong video & photography capturing & editing skills, must be able to show video, photo & content making experience
Proficient in Adobe Photoshop, Illustrator & InDesign and video & photo editing software.
(Lightroom, Premier Pro, After Effects).
Exceptional creativity and design skills with examples of illustrations, photography, and graphics
Able to multitask and hit deadlines
Impeccable attention to detail
Strong writing skills are a bonus
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